// our mission
No idea should die on a blank page.
Write down the part of your idea you're already sure about. The rest gets drafted for you. Five minutes later you have a model concrete enough to argue with.
// vision
Strategy tools have always been priced for companies that already made it. The person with a half-formed idea and no budget needs them more — in their own language, in the browser they already have open.
// why we exist
The blank page is every idea's first enemy.
The Business Model Canvas works — it has been the standard for two decades. The hard part is the first move: nine empty boxes, and you're expected to know what belongs in "Key Partners" before you've sold anything to anyone.
So we reversed it. Fill in the two or three boxes you're sure about; the AI drafts the rest from what you wrote, and you edit from there. Building impact instead of revenue? One toggle rewrites the whole canvas as a Mission Model.
// what we stand for
Four things we don't bend on.
No signup, no paywall, no email wall. Open the page and start typing. Your canvas is saved in your browser, not on our servers.
Ten languages from day one. Working on your own business shouldn't require English.
A food bank and a SaaS company don't share a model. Both get a real one here, not a footnote.
Free tool, and a paid plan for whoever needs more than a canvas. That's the whole arrangement.
// how we sustain ourselves
Where the money comes from.
The canvas stays free. It's the front door to a small family of tools we build, and some of those are paid — that's the entire business. Your data isn't part of it: your text never leaves your browser, so there is nothing for us to collect or sell.
// stay in the loop
New tools first — straight to your inbox.
Nobody enjoys signing up. Leave your email only if you actually want to hear when something new ships — a handful of emails a year, no newsletter, no drip sequence. Check your spam folder for the first one.
We use your email only for updates. Never sold.